We had to create something special for the jubilee of our brand X-SOCKS®.
If you know the brand and the packaging, there is always a colorful 3D rendering of the product clearly showing the unique zones and technologies knitted in the sock. In order to make it more comprehensive, we chose a look in black and gold while highlighting only one zone/technology.
The more than 413 international patent registrations play an important role for the trademark and are its USP. That's why we animated the original patent drawings and gave them the same golden look as the zones later in the video.
This closes the circle. From the original design to a sock with a highlighted technology to one of the countless variations of a sport-specific sock of X-SOCKS®.